Company Profile
Liaocheng Xinrun Textiles Co., Ltd. passed ISO9002 attestation in 1999. 
Located at the downtown of Liaocheng City, Liaocheng Xinrun Textiles Co., Ltd. covers an area of 120 mu and owns fixed assets of 50 million yuan with annual production value of 90 million yuan. We are mainly engaged in production of woolen fabrics. Besides, we also deal with processing and production of garments, knitting yarns, blankets, textile chemicals and plastic. Among the 1888 employees, 120 people are engineering technicians. Equipment made in home or imported from abroad totals some 500 sets. Annually, we can produce about 1.5 million meters of "Huayong Brand" woolen fabrics, which include 2-sided raised pile, 2-sided laying down pile, check suiting, Alpaca, angora pile, mercerized angora pile, milan flocking, rabbit hair pile, elastic flannel, fancy suiting, raised woolen fabric, raised blended woolen fabric, mohair, staple laying down fabric, and mercerized pile. They are widely sold in domestic markets as well as countries and regions like Japan, Ukraine, Russia, South Africa, Hong Kong and Taiwan. Our garment factory usually receives orders from abroad and can turn out 1.2 million pieces or sets of garments every year for customers from Japan, the United States, South Korea, Australia, Hong Kong, Italy, Chile, etc.. At present, our industrial development center is constituted by 5 subsidiary plants, namely, No. 1 Chemical Plant, No. 2 Chemical Plant, Plastic Plant, Machinery Manufacturing Plant, and Felt Plant.
The company has always paid attention to the proper management of the company and training for all employees. By learning from experienced enterprises and advanced management theories, it has set up a quality principle of "Based on quality assurance system, led by innovation, pre-required by quality service, and recognized by customers' satisfaction". In 1999, the company successfully passed the attestation of ISO9002 Certificate carried out by Beijing Fangyuan Attestation.
With China's entry into the World Trade Organization, the company is expected of larger promise in markets and more orders from customers. Particularly, the textile and garment industry will benefit most from the entry so the company is to see a more prosperous future with its quality products and powerful technologies.
Enterprise Management
 Liaocheng Xinrun Textiles Co., Ltd. has organized various training programs for employees at different levels to meet the demands in the market economy. Professional experts are invited to give speech for middle and high level leaders to improve their managing competence. In the company, different employees are entitled to bear responsibility for a specified field under the direction of the Finance Department, and as a result, a mode is created, which integrates profit making centered on financial management, full load manufacturing headed by marketing, competence improvement emphasized on cost management, and assets activation based on capital management. This fractionized economic responsibility system has helped us maintain a steady position in the fierce market competition.
In terms of products, the company is formed by three independent enterprises-woolen fabrics plant, garment plant, and industrial development center-with each one having its own management and accounting system, so all three are motivated to play their full competence.
 The financial management over all subsidiaries is standardized in the company and the human resources department does not belong to one particular member. The application of capital resources and the structure of each member is controlled by the parent company so that the utilization of funding and management can be more efficient.
The company has set up a perfect marketing system with independent domestic and international trading departments and differentiated management for products of different grades. This clear-cut but mutually aiding marketing strategy is the best assurance of full load manufacturing for largest benefits.
To reduce costs through improved technology, the company has learnt from other companies to try its best to improve efficiency by cutting some unnecessary positions, which have seen positive results. The economic responsibility system simulates a real accounting environment in which employees' income is affected by costs and over consumption during the manufacturing. And this has proved very effective in improving the management of workshops and employees' responsibility consciousness.
The company input great importance to the quality of the products and service that we provide for customers. In practice, we strictly conform to the requirements demanded by ISO9002, which we passed in 1999. Now, we are undergoing the preparation for ISO9000 2000 Version.
Liaocheng Xinrun Co., Ltd. is able to further develop step by step and will appear with a new image in the near future.
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